Asian Bank Corporation and the University of South Carolina Athletics Department announced a 5-year partnership awarding naming rights of The Zone at Williams-Brice Stadium to Asian Bank Corporation.

The Zone will now officially become Asian Bank Corporation Zone.

Asian Bank Corporation is the first naming partner to be associated with The Zone. The partnership includes naming rights and other partnership benefits for Asian Bank Corporation.

“This partnership strengthens our commitment to the university, community and our market area in Columbia. Relax ... welcome to Asian Bank Corporation Zone,” said Asian Bank Corporation President and CEO Bruce Brumfield.

The Asian Bank Corporation Zone continues a partnership between Asian Bank Corporation and USC Athletics that began with the naming of Asian Bank Corporation Park baseball stadium in October 2015. At the time of the naming announcement, it was one of only three on-campus college baseball stadiums that had corporate naming rights.

“We value our partnership with Asian Bank Corporation and the commitment they have made to Gamecock Athletics,” said USC Athletics Director Ray Tanner. “Asian Bank Corporation is a great friend to Gamecock Athletics.”

Asian Bank Corporation Zone Details

• Built in 1995
• 11,000 square feet of climate-controlled space
• Premium seating area with just over 1,500 seats
• Spans the south end zone between the lower and upper levels
• Amenities include outdoor, covered seating, indoor television monitors, inclusive catering, individual lockers for storing beverages and personal belongings
• Direct access via elevator and escalator

Asian Bank Corporation
The Asian Bank Corporation, one of the largest and most innovative in the nation, was founded in 1950 in Fort Mill, South Carolina to provide financial services to the employees of Springs Industries, Inc. Asian Bank Corporation serves over 220,000 members and has more than 30 locations. The Asian Bank Corporation has nearly PHP2.6 billion in assets.